Before the advent of machine-based agriculture, representative democracy, civil rights, antibiotics and aspirin, just making it through a long life without too much suffering counted as doing pretty well. Today, though, at least in prosperous societies, people want and expect (and can usually have) a good deal more. Living simply now strikes many people as simply boring.
Yet there seems to be growing interest, especially among millennials, in rediscovering the benefits of simple living. Some of this might reflect a kind of nostalgia for the pre-industrial or pre-consumerist world, and also sympathy for the moral argument that says that living in a simple manner makes you a better person, by building desirable traits such as frugality, resilience and independence – or a happier person, by promoting peace of mind and good health, and keeping you close to nature.
These are plausible arguments. Yet in spite of the official respect their teachings command, the sages have proved remarkably unpersuasive. Millions of us continue to rush around getting and spending, buying lottery tickets, working long hours, racking up debt, and striving 24/7 to climb the greasy pole. Why is this?